• Manager, Marketing

    Location US-FL-Miami
    Job ID
    2018-99451
    Institution
    ACAMS
    Department
    Marketing
    Employment Type
    Regular Full-Time
    FLSA Status
    Exempt
  • Opportunity at a Glance

     

     This position is responsible for creating marketing plans and implements long and short-term marketing strategies in order to meet institution objectives.  This includes development and execution of marketing plans that competitively position the institution by establishing and maintaining a consistent image, marketing communications, branding initiatives, targeted marketing activities, and vendor selections.

     

    Responsibilities

    • Develops and implements marketing strategy focusing on product/event/membership growth and brand awareness through integrated campaigns and oversees creation of marketing collateral including, but not limited to: brochures, posters, print ads, videos, photographs, presentations, social media and direct mail.
    • Works with team members to integrate campaigns into our web design, prospect nurturing campaigns, and all applicable operations inclusive of member services and certification services. 
    • Oversees compliance with institution design standards and trademarked assets and works with the executive team and the organization's administration on special projects as necessary.
    • Optimizes the growth of the lead funnel by attracting site traffic, converting that traffic into new leads, and nurturing those leads to close into customers.
    • Plan the launch of new products/events and manage the cross-functional implementation of the plan.
    • Establishes effective working relationships with sales and product managers to ensure that our brand and messaging is clearly articulated.
    • Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures.
    • Completes other duties as assigned.

    Qualifications

    • Bachelors Degree in marketing, Masters a plus
    • Bilingual Spanish/English
    • Minimum of 5 years marketing experience required; as well as managing staff.
    • Computer proficiency in Microsoft Office, Internet and web applications.
    • ROI measurement, metrics development to assess ROI.
    • Excellent verbal/written communication skills are essential, as position involves extensive contact with co-management and internal/external customers.
    • In-depth knowledge of marketing techniques and financial principles. Extensive web site management/creative experience.
    • Ability to travel approximately 20%.
    • Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and email.
    • Ability to manage multiple projects with varying priority at one time.
    • Experienced with salesforce.com and Eloqua or other similar CRMs and marketing automation tools.



    We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.

    Who We Are

    The purpose of Adtalem Global Education is to empower students to achieve their goals, find success, and make inspiring contributions to our global community. Adtalem Global Education Inc. (NYSE: ATGE; member S&P MidCap 400 Index) is a leading global education provider and the parent organization of Adtalem Educacional do Brasil, American University of the Caribbean School of Medicine, Becker Professional Education, Carrington College, Chamberlain University, DeVry University and its Keller Graduate School of Management, Ross University School of Medicine and Ross University School of Veterinary Medicine. For more information, please visit adtalem.com.

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Need help finding the right job?

    We can recommend jobs specifically for you! Click here to get started.