The position works on developing, modifying, integrating business solutions for various CRM software platforms including Eloqua and Salesforce. Responsible for creating marketing automation solutions that improve the current and prospective student experience.
The candidate should be comfortable working within the Eloqua platform and focused on managing successful multichannel campaigns in a fast-moving environment. Technical knowledge of the Eloqua platform is essential and experience with managing Eloqua setup and initial implementation is strongly preferred.
Build and maintain marketing automation campaigns that nurture prospects through email and form template creation, landing page development, list segmentation, scoring.
Collaborate with analysts, designers and experience managers to create solutions and ensure those solutions provide the optimal experience for audience
Produce detailed functional specifications based on business requirements
Test solution in controlled, real situations prior to going live
Prepare training materials and resources for users and support the long-term adoption and integration of campaigns into business processes
Manage data integration, hygiene, segmentation, list appending and list management between Eloqua/SFDC
Develop reporting and dashboards to communicate campaign and marketing effectiveness
Interpret and translate metrics into insightful analysis to drive change and campaign performance
Responsible for email sender score and management of reputation ranking
We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.
The purpose of Adtalem Global Education is to empower students to achieve their goals, find success, and make inspiring contributions to our global community. Adtalem Global Education Inc. (NYSE: ATGE; member S&P MidCap 400 Index) is a leading global education provider and the parent organization of Adtalem Educacional do Brasil, American University of the Caribbean School of Medicine, Becker Professional Education, Carrington College, Chamberlain University, DeVry University and its Keller Graduate School of Management, Ross University School of Medicine and Ross University School of Veterinary Medicine. For more information, please visit adtalem.com.