Web/UX Marketing Manager

US-IL-Chicago
Job ID
2017-93408
Institution
Adtalem Global Education
Department
Marketing
Employment Type
Regular Full-Time
FLSA Status
Exempt

Opportunity at a Glance

Adtalem Global Education (NYSE: ATGE) is a global provider of educational services rich with opportunities for growth and offering competitive wages and benefits.  As part of our new Digital Center of Excellence, the Website & UX Manager is responsible for the planning, execution, and analysis of digital strategies to improve website engagement and increase conversions on our website properties. In this role, you will be responsible for overseeing day-to-day enhancements, optimizations and measurement for the website to improve user experience and meet institutional goals. You will work closely with business owners in marketing, as well as cross-functionally with other institutional teams.

 

Responsibilities

  • Lead the management of websites to build engagement with prospects, students and alumni to deliver against business objectives
  • Develop and execute short-term and longer-term UX strategy for web and mobile
  • Manage SEO on the website properties, including technical and tactical SEO implementations that align with the overall strategy to drive traffic goals and performance
  • Lead management of web enhancements and requests, making process improvements as needed
  • Liaison with freelance and agency resources that support application and development work for the website
  • Work collaboratively with marketing and other cross-functional partners, ensuring digital strategies are fully integrated
  • Operate as a web and mobile subject matter expert within the Digital Center of Excellence and the broader organization; coach and mentor colleagues in area of expertise
  • Manage the digital creative process for web design, working collaboratively with internal stakeholders (marketing, business, channel leads, partners) and both internal/external resources from requirements definition to final production
  • Manage the development and reporting of digital metrics, setting standards, utilizing ongoing dashboards to measure progress and maximize ROI
  • Creates efficient processes and demonstrates effective project management to drive execution of initiatives
  • Ensures all digital work is consistent with the established brand guidelines
  • Ensures best practices are followed in all areas of digital marketing

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

  • Bachelors’ degree in Marketing, Communications, Business or equivalent; MBA a plus
  • Minimum 5 years digital marketing & website management
  • Strong digital analytics (Omniture, Webtrends, Coremetrics, Google) and metric skills required
  • Excellent project management skills required
  • Strong communication and presentation skills required
  • Strong teaming an collaboration skills required

 

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.

Who We Are

The purpose of Adtalem Global Education is to empower students to achieve their goals, find success, and make inspiring contributions to our global community. Adtalem Global Education Inc. (NYSE: ATGE; member S&P MidCap 400 Index) is a leading global education provider and the parent organization of Adtalem Educacional do Brasil, American University of the Caribbean School of Medicine, Becker Professional Education, Carrington College, Chamberlain University, DeVry University and its Keller Graduate School of Management, Ross University School of Medicine and Ross University School of Veterinary Medicine. For more information, please visit adtalem.com.

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