Senior Manager, CRM & Marketing Automation

US-IL-Chicago
Job ID
2017-93152
Institution
Adtalem Global Education
Department
Marketing
Employment Type
Regular Full-Time
FLSA Status
Exempt

Opportunity at a Glance

The Senior Manager, CRM & Marketing Automation is responsible for identifying opportunities throughout the student lifecycle to engage prospective and current students and improve acquisition and retention efforts.  Residing within the Marketing Center of Excellence, this individual manages a team who develops and delivers CRM solutions using marketing automation tools such as Eloqua, Pardot, and Salesforce to meet business objectives. 

Responsibilities

  • Plan and execute innovative business solutions to position our institutions as leaders in the edu space for leveraging automation technology to improve student acquisition and engagement.
  • Oversee all aspects of our marketing automation campaigns, including planning and programming, creative development, data syncs and segmentation, and reporting & analysis.
  • Develop scalable automation campaigns that can be easily adapted to address the growing needs of the institutions.
  • Collaborate with stakeholders across the organization to understand business needs and develop business requirements for new initiatives, leading to successful project outcomes.
  • Define marketing analytics and reports, analyze performance data and drive optimizations for continuous improvement.
  • Serve as subject matter expert (SME) for marketing automation and CRM systems.
  • Manage a team that develops and delivers CRM solutions to meet business objectives
  • Work with IT and business leaders to map and prioritize integrations and enhancements to the marketing technology roadmap.

Qualifications

  • Bachelor’s Degree in marketing, IT, communications or related field required.
  • At least 10 years of experience in corporate communications, marketing, public relations, strategic planning, branding or related field.
  • 7+ years of hands-on experience in a CRM/marketing technology/marketing automation role.
  • Excellent working knowledge of Salesforce and marketing automation (Eloqua preferred) systems.
  • Must have desire to work in a high-growth, fast-paced environment.
  • Previous experience leading teams to deliver successful results.
  • Ability to prioritize work and analyze interdependencies.
  • Strong collaboration and interpersonal skills. Strong active listening skills and the ability to translate needs, concerns and solutions across functional and stakeholder groups.
  • Demonstrated creativity balanced with practicality to meet business objectives and team needs.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.

Who We Are

The purpose of Adtalem Global Education is to empower students to achieve their goals, find success, and make inspiring contributions to our global community. Adtalem Global Education Inc. (NYSE: ATGE; member S&P MidCap 400 Index) is a leading global education provider and the parent organization of Adtalem Educacional do Brasil, American University of the Caribbean School of Medicine, Becker Professional Education, Carrington College, Chamberlain University, DeVry University and its Keller Graduate School of Management, Ross University School of Medicine and Ross University School of Veterinary Medicine. For more information, please visit adtalem.com.

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