Manager, Marketing - Brand & Creative

US-IL-Downers Grove
Job ID
2017-92907
Institution
Ross University School of Veterinary Medicine
Department
Marketing
Employment Type
Regular Full-Time
FLSA Status
Exempt

Opportunity at a Glance

At Ross University School of Veterinary Medicine, we recognize the power of ideas. With the goal of elevating our overall Marketing strategy, we are looking for a dynamic, innovative Marketing Manager to conceptualize new ideas and drive them through to implementation.

Partnering with the Manager, Communications & Social Media, the Manager, Brand & Creative is responsible for adding the creative edge to our marketing plans and implementing long and short-term marketing strategies in order to meet RUSVM's objectives. This includes development and execution of a comprehensive marketing plans that competitively position the institution by establishing and maintaining a consistent image, marketing communications, branding initiatives, targeted marketing activities, and vendor selections.

Reporting in to the Director, Veterinary Education Marketing, the Manger, Brand & Creative will create the "look and feel" of all institutional marketing assets.

 

 

Responsibilities

 

  • Develops and implements marketing strategy focusing on enrollment growth and brand awareness through integrated campaigns and oversees creation of marketing collateral including, but not limited to: brochures, posters, print ads, videos, photographs, presentations, and direct mail.
  • Assits the production of promotional videos for the institution.
  • Manages a portion of the marketing budget, including budget planning and reconciliation.
  • Builds and maintains vendor relationships with the advertising agency of record, public, fulfillment house and others as necessary.
  • Works with team members to integrate campaigns into our web design, prospect nurturing campaigns, and all applicable operations inclusive of student services and enrollment services. 
  • Oversees compliance with institution design standards and trademarked assets and works with the executive team and the organization's administration on special projects as necessary.
  • Completes other duties as assigned.

Qualifications

 

 

  • Bachelors Degree in marketing, Masters a plus
  • Minimum of 5 years marketing experience required; as well as including effectively managing staff.
  • Computer proficiency in Microsoft Office, Internet and web applications.
  • ROI measurement, metrics development to assess ROI.
  • Strong management/supervisory background, professional presentation skills, demonstrated leadership abilities in order to implement planned campaign rollouts. 
  • Excellent verbal/written communication skills are essential, as position involves extensive contact with co-management and internal/external customers.
  • In-depth knowledge of marketing techniques and financial principles.
  • Extensive web site management/creative experience.
  • Ability to travel.


We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.

Who We Are

The purpose of Adtalem Global Education is to empower students to achieve their goals, find success, and make inspiring contributions to our global community. Adtalem Global Education Inc. (NYSE: ATGE; member S&P MidCap 400 Index) is a leading global education provider and the parent organization of Adtalem Educacional do Brasil, American University of the Caribbean School of Medicine, Becker Professional Education, Carrington College, Chamberlain University, DeVry University and its Keller Graduate School of Management, Ross University School of Medicine and Ross University School of Veterinary Medicine. For more information, please visit adtalem.com.

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Need help finding the right job?

We can recommend jobs specifically for you! Click here to get started.