The Role of the VP of Digital Marketing is to provide strategic leadership, drive change and achieve quantifiable business results across all institutions. The VP, Digital Marketing reports into the Chief Marketing Officer and provides input into the organization’s growth strategy, particularly as it relates to delivering inquiries and transactions that generate enrollments and revenue for the institutions.
In this role, you will oversee our Digital Center of Excellence, a performance marketing team that collaborates with institution leaders and agency partners to create and deploy integrated campaigns that reach our target audiences. This includes launching and managing initiatives that are on time, on budget, rooted in continuous learning and optimization and meet and exceed performance targets. You will be responsible for paid media, social media, email marketing, marketing automation and website management, as well as building new capabilities that advance Adtalem’s digital vision.
Most importantly, you are an inspirational leader and team builder adept at building a highly collaborative work environment in marketing and related functions across the vertical and enterprise.
We are proud to be an EEO employer M/F/D/V. At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.
The purpose of Adtalem Global Education is to empower students to achieve their goals, find success, and make inspiring contributions to our global community. Adtalem Global Education Inc. (NYSE: ATGE; member S&P MidCap 400 Index) is a leading global education provider and the parent organization of Adtalem Educacional do Brasil, American University of the Caribbean School of Medicine, Becker Professional Education, Chamberlain University, EduPristine, Ross University School of Medicine and Ross University School of Veterinary Medicine. For more information, please visit adtalem.com.