• Web/UX Marketing Manager

    Location US-IL-Chicago
    Job ID
    2019-113099
    Institution
    Adtalem Global Education
    Department
    Marketing
    Employment Type
    Regular Full-Time
    FLSA Status
    U.S. - Exempt
  • Opportunity at a Glance

    Adtalem Global Education (NYSE: ATGE) is a global provider of educational services rich with opportunities for growth and offering competitive wages and benefits.  As part of our Digital Center of Excellence, the Website & UX Manager is responsible for the planning, execution, and analysis of digital strategies to improve website engagement and increase conversions on our Becker Professional Education website. Becker provides educational resources for professionals in the areas of accounting, finance, project management, and healthcare. Becker is best known as the largest provider of training for candidates who are preparing to sit for the United States (US) CPA Exam in order to become Certified Public Accountants.

     

    In this role, you will be responsible for overseeing day-to-day enhancements, optimizations and measurement for the website to improve user experience and meet institutional goals. You will work closely with business owners in marketing, as well as cross-functionally with other institutional teams.

     

     

     

    Responsibilities

    • Lead the management of websites to build engagement with prospects, students and alumni to deliver against business objectives
    • Conduct user testing, A/B testing and other qualitative research
    • Oversee web designs in collaboration with internal stakeholders (marketing, business, sales, IT)
    • Manage SEO implementations that drive traffic goals and performance
    • Lead management of web enhancements requests
    • Collaborate closely with Google Analytics 360 team and broader UX & IT team to optimize tracking and communicating website and user experience insights
    • Create efficient processes and demonstrates effective project management
    • Evangelize user experience and conversion rate optimization throughout the organization

    Qualifications

     

    Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

     

    • Bachelors’ degree in Marketing, Communications, Business or equivalent; MBA a plus
    • Minimum 5 years digital marketing & website management
    • Strong digital analytics (Google Analytics, Adobe Analytics, Webtrends, Coremetrics) and metric skills required
    • Excellent project management skills required
    • Strong communication and presentation skills required
    • Strong teaming and collaboration skills required
    • Experience with HTML and CSS

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    We are proud to be an EEO employer M/F/D/V. At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.

    Who We Are

    The purpose of Adtalem Global Education is to empower students to achieve their goals, find success, and make inspiring contributions to our global community. Adtalem Global Education Inc. (NYSE: ATGE; member S&P MidCap 400 Index) is a leading global education provider and the parent organization of Adtalem Educacional do Brasil, American University of the Caribbean School of Medicine, Becker Professional Education, Chamberlain University, EduPristine, Ross University School of Medicine and Ross University School of Veterinary Medicine. For more information, please visit adtalem.com.

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