• Manager, Consumer & Market Insights

    Location US-IL-Chicago
    Job ID
    2018-103126
    Institution
    Adtalem Global Education
    Department
    Marketing
    Employment Type
    Regular Full-Time
    FLSA Status
    Exempt
  • Opportunity at a Glance

    The Manager, Consumer and Market Insights will provide research leadership, planning & execution, high end analytics, and strategic business analysis supporting Adtalem Education Group's institutions.  Areas of research include student prospects and influencers, current students, and alumni, as well as environment and competitive scanning. This position is expected to bring the consumer perspective to assist in building marketing initiatives that create positive brand perceptions and increased consideration, while also assisting in product-related decision making.  Critical skills required for this position include: Market Research, Leadership, Project Management, Analytical Thinking, Creativity, Problem-Solving, Teamwork, and Communication.

    Responsibilities

     

    Essential Duties and Responsibilities

     

    ·         Acts as primary Consumer and Market Insights contact for an institution(s), coordinating efforts to execute research plans. 

    ·         Ensures research efforts remain within approved business partner research budget and objectives.

    ·         Provides expert insights and counsel to internal business partners across the enterprise, as well as to agency and consulting partners, based on research findings and a solid understanding of both the consumer and the business. Topics include but are not limited to: brand strategy and positioning, brand communications, student satisfaction, net promoter score, end of course evaluation and new product development.

    ·         Leads development of multi-year strategic research plans and prioritization for institutions to advance learning goals.

    ·         Independently leads method recommendation and external vendor identification and gains alignment to vendor selection and study design.

    ·         Manages vendor, directs analysis of research findings, and presents findings to research and non-research audiences spanning junior to executive level.  

    ·         Manages multiple projects and priorities independently to support multiple internal and external clients.

    ·         Ensures timely, accurate, and appropriate application of analytical models. Leads highly complex and advanced analytical studies, including consumer and market segmentation, business driver analysis, marketing mix modeling, conjoint analysis, pricing studies, and industry/institution forecasts, etc.

    ·         Represents Consumer Insights on assigned multifunctional task forces within and/or across institutions.

    ·         Manages freelance/contract resources and/or direct report(s) as assigned.

    ·         Synthesizes primary and secondary brand research to assist in the development of effective brand positioning and business recommendations.

    ·         Creates fact based business case documents related to internal partner business recommendations.

    ·         Completes other duties as assigned.

    Completes other duties as assigned.

    Qualifications

    • Bachelor’s/Advanced degree in Business, Marketing, or related quantitative discipline such as psychology, economics, including training in quantitative methods and statistics.
    • 7+ yrs. in consumer marketing research or related areas, with direct experience with design and analysis of survey research, tracking/brand equity, or advertising research experience.
    • Working knowledge of applied statistical methods including multiple linear and nonlinear regression models, time series analysis, multidimensional scaling and mapping, nonparametric analysis, conjoint, segmentation, factor analysis, and choice-based design.
    • Strong knowledge of qualitative/quantitative research methods and statistics, database design and analysis proficiency. Working knowledge of industry conventions in data collection and tabulation for survey research including sampling, crosstab analysis, and multivariate weighting.  Adept at questionnaire development, sample design, tab planning, analysis and reporting.
    • Word, Excel and PowerPoint, Access proficiency.
    • Proficiency with Qualtrics Insight Platform or similar survey tools
    • Full ownership of research projects from start to finish.
    • Higher education research experience a plus.
    • Strong written and interpersonal communication skills
    • Advanced presentation development skills summarizing research findings to leadership and non-research audience.
    • Strong research leadership skills with the ability to effectively communicate & present findings.
    • Strong business acumen and negotiating and influencing skills, with ability to advocate a point of view while maintaining flexibility and respect for differing opinions. Ability to think strategically while understanding tactical implications. 

    Strong analytic and problem-solving skills, ability to manage multiple projects and priorities in a fast paced environment.

     

    We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.

    Who We Are

    The purpose of Adtalem Global Education is to empower students to achieve their goals, find success, and make inspiring contributions to our global community. Adtalem Global Education Inc. (NYSE: ATGE; member S&P MidCap 400 Index) is a leading global education provider and the parent organization of Adtalem Educacional do Brasil, American University of the Caribbean School of Medicine, Becker Professional Education, Carrington College, Chamberlain University, DeVry University and its Keller Graduate School of Management, Ross University School of Medicine and Ross University School of Veterinary Medicine. For more information, please visit adtalem.com.

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Need help finding the right job?

    We can recommend jobs specifically for you! Click here to get started.